Yat co-founder Naveen Jain said Yat emoji domains let users personalize their internet identity, potentially giving creators, artists, and others, more visibility online. The owner of a Yat can create an NFT of their emoji string, and the company plans to eventually let users connect their Yats to electronic payments.Īlso Read | Erica Fernandes’ All-Black, Blingy Outfit Is Equal Parts Stunning and Sensuous (View Pics).Īccording to the company, musicians are among the early adopters of Yats for instance, singer Kesha's Yat page is the emojis Rainbow Rocket Alien, followed by y.at, which redirects to her Kesha's World website. Yat pages are unique domains generated when someone purchases a string of emoji, which itself is called a Yat.
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